Introduction to Article marketing

If you are reading this and you have any previous experience with Article Marketing, you don’t need to read this. This is a quick intro for people with no serious experience about the use of Articles as as a tool to attract ranking.

As you can guess already, articles can be used as a tool to increase your traffic website by creating increasing the number of back links arriving to your website.

The reason why  article writing is a very smart  SEO tool  is mainly because it allows you to apply many keywords and phrases or sentences that apply to your niche.  The main idea is that you are going to write and distribute articles that contain your desired keywords (keywords that are 100% related to the niche you are trying to rank for).

By doing this the articles you send that have your keywords will get detected  by search engines, in this way, when users search for these keywords, your website (hopefully) will comes up. So in a few words: Distributing articles can help you to rank higher for your desired keywords.

Understanding this basic concept, we can say that article submission can represent and bring a  life long results in SEO for your website.  One of the beauty of Article marketing is that articles bring a long term result to your site. Mainly because articles will remain in websites and articles for a lifetime, representing a “permanent” back link to your website.

The idea is pretty basic: We use article submission, writing and distribution to create as many backlinks to our website as possible. The idea of the Search Engine ranking is all about back links , the more back links you have the better. This back links are mainly from the websites that decide to publish your articles, usually the better your article is, the higher chance you have to have more sites approving and accepting your articles.

One of the good things about article marketing is that it is an affordable way of generating links back to your site.  So if you are 100% new and you don’t have any budget, you can still start improving your ranking by using article marketing strategies.

To start what you just need to do is to write your own articles and submit your articles manually . Obviously like in any industry, there are paid tools and paid services that help article marketers to automate the article submission system or even the article creation. But the advantage is that webmasters with no budget at all can still play the game and get real benefits just by writing their own articles and sending them to a few key articles directories.

So as you can see, Article marketing is not nuclear science, it is pretty basic. Please read the next chapter to understand how to increase your efficiency in your article submission and writing strategy.

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